Northamptonshire County Cricket Club

Brand, Ecommerce, Print, Web

Northamptonshire County Cricket Club


The Client

Northamptonshire County Cricket Club, home of the Steelbacks, was founded in 1878 and became a First Class County in 1905. The Club has seen many of the all-time greats of the game play cricket for Northamptonshire at the County Ground, and they continue to strive to bring a dynamic, professional and entertaining brand of cricket to those of all ages.

“We’ve worked with Tamsin and her team at Mau for a number of years, and have built up a fantastic working relationship based on trust and transparency. Their in-depth knowledge of sport – and cricket in particular – is priceless and means they’re always one step ahead. They just ‘get it’ and I know I can always rely on them to over-deliver in every service they offer us. Thank you!!”

Ellie Emerson, Marketing & Communications Manager


The Project

We have delivered numerous projects for the Club including redesigning and developing the NCCC website – which has custom-built stat integration, login sections and e-commerce features – as well as delivering all their accompanying artwork and print collateral for over half a decade. In 2017 we also managed and oversaw all email communications and marketing, before mentoring and passing on our knowledge to their in-house team to undertake themselves.

Our exhaustive knowledge of cricket, teamed with over two decades of design and development expertise has seen us deliver projects that have propelled the Club’s reputation above and beyond even the ‘bigger’ clubs.

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